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Millionaire Corner Blog

Every party needs a pooper – that’s why God invented rich people. Learn more about the frugal Millionaire.

Who’s the least likely to celebrate (insert holiday here)? If you guessed the folks without means you’d be wrong. Rich people – in the tradition of Ebenezer Scrooge – appear adverse to a good time, at least what most of us would call good times. The frugal Millionaire may be happy staying home and tallying up the day’s market winnings.

How do I know this? Spectrem’s Millionaire Corner tracks the attitudes and behaviors of Millionaire investors through monthly surveys and has learned that the wealthy attribute their financial success to hard work, education, smart investing  - and frugality. We’ve also asked the frugal Millionaire what’s happening for most major holidays and the answer is, not much.

The frugal Millionaire probably didn’t toast the New Year with a glass Dom Perignon, which starts at over $300 a bottle. Roughly 83 percent of Millionaires surveyed in December said they planned to spend less than $200 ringing in 2013 – and three-in-10 planned to go to bed early to start the New Year rested.

Millionaires were not any more inclined to flash green on St. Patrick’s Day. How were they planning to celebrate? Mostly, they weren’t.  Only one-fourth had plans, and of these, two-thirds expected to spend less than $50, according to our February survey. On the other hand, the frugal Millionaire was not likely to end up in the next day’s police blotter. Their St. Paddy’s celebrations tended to take the form of wearing green (77 percent) or cooking a traditional corned beef dinner (36 percent).

The frugal Millionaire may seem stingy, but surely he or she has heart. Perhaps.  Most wealthy Americans celebrate Valentine’s Day – and most commonly mark the holiday by buying a card (45 percent) or going out to dinner (40 percent), according to our January survey, but you can pretty much forget about a weekend get-away, jewelry or other gifts.

How about Halloween? Two-thirds will buy candy and probably spend less than $50 on it, but only 10 percent will dress up. Thanksgiving? Two-thirds of Millionaires were cooking their own dinner and 56 percent were spending from $50 up to $200 on the food. Christmas? Ten percent said they were cutting back on spending, due to less disposable income, the belief the economy is getting worse or that the holidays are too commercial - though 20 percent expected to spend more than $2,000 on gifts – and the majority were staying put for the winter holidays. As far as weddings go, nearly 90 percent of Millionaires surveyed last May say the celebrations have become too lavish.

Don’t envy the rich – particularly frugal Millionaires. They’re boring.

St. Patrick’s Day is nigh. Images of chubby black pots spilling over with gold coins are everywhere. As a financial writer I feel compelled to ask, “Just how much is that gold worth?”

Most of us grew up imagining that pot and how thrilling it would feel to travel to the end of the rainbow and find it. The myth varies with the teller, but I like thinking the fairies put the gold there and tricky leprechauns are carefully watching over it. They could be guarding it for their own amusement – tapping out shoes can get tedious – or to protect humans from the worst of greed.

But exactly how much would be in that pot? A lot? Enough to make me rich forever? We put the question to investors surveyed in February: “If you were to find a pot of gold at the end of the rainbow, how much would you expect to be in it?”

By far the largest share of respondents would expect the pot to contain $1 million in gold. A surprisingly modest answer, especially considering the relative affluence of the respondents. Even millionaires with up to $5 million to invest most commonly imagine the leprechauns sitting on a stash of $1 million.

The story is quaint, and so is the expectation. Financial planners warn us that $1 million isn’t what it used to be. The Department of Labor’s inflation calculator spells it out pretty starkly. In 1956 – in the midst of the baby boom years - $1 million was worth today’s equivalent of nearly $8.47 million.  Fast forward to 1980 – the beginning of the Millennial generation – and $1 million was worth $2.8 million today.

Inflation may be eating away at that $1 million, but the Millionaire remains a powerful cultural icon. Obama’s tax plan is known as a “Millionaire tax.” The Internet is teeming with tips on becoming a millionaire by (insert age here), three easy steps to becoming a millionaire, secrets of the self-made millionaire. And ABC is still asking us “Who Wants to Be a Millionaire?”

The prevailing wisdom is that $1 million will likely leave you secure, but not rich in your golden years. A 4 percent withdrawal rate on that savings will yield $40,000 a year. The numbers are clear, yet $1 million remains a popular retirement benchmark.

The wealthiest – those with $5 million and more – have their sights set a little higher. The largest share – 26 percent – expect that pot of gold at the end of the rainbow to be worth $25 million, but the second largest share – 24 percent – are looking for a mere $1 million.

Science – which seem to be ruining so much good fun these days – tell us to put all these dreams aside. Aerial images show us that rainbows are circles, not arcs. No end to the rainbow. No pot of gold. (Or, we can choose to believe the leprechauns are much more clever than anyone could have imagined.)

 

I am not a cutting edge technology person.  In fact, I tend to be a follower…not a late adapter, but somewhere in the middle.  That is why when I came upon “Open Table” a few years ago, I was thrilled.  As someone who travels a lot, the ability to find a good restaurant with comments and reviews wherever I went was awesome.  I have the app downloaded onto all of my devices.  I use it multiple times each week.  At the same time I discovered Open Table, I was doing some minor renovations on my home and began using “Angie’s List”.  Again, this is a great site that lists and rates home repair services.  It serves a need and can be used by anyone (for a small fee).

I also become very adept at using various news services and their related apps on my mobile devices.  At any time, whatever airport I was waiting at, I could check on CNN and Fox News and get their conflicting reports.  I could also check out the Wall Street Journal and others.  I really enjoyed (and still do) scrolling the key headlines and clicking on what I felt was interesting.

Out of these experiences came the idea for Millionaire Corner.  Spectrem Group’s research has consistently indicated that investors find financial advisors through referrals from friends and family.  At the same time, our research was hinting that investors would like to be able to go somewhere else in order to validate the recommendations of their friends or perhaps find someone even better!  We researched that issue and, indeed, found that more than a third of investors were searching the Internet for more information about financial advisors.

Since Spectrem Group’s expertise is market research, why not create a customer satisfaction survey and post it on a website listing various advisors?  We could create the “Open Table” for financial advisors.  At the same time, we would be responsible for drawing investors to the site using our own research with investors.  We have generally found that wealthy investors like to respond to our research because we give them a report out of the findings.  This allows them to see what other investors like they are thinking and doing.

In February of 2011 we launched the investor side of MillionaireCorner.com.   We hired talented writers and each day we populate the site with up to date information that is happening in the financial markets.  As frequently as possible, we link the stories to the date and analysis we have available in our market research.  We also populate the site with videos and “e-learnings” about specific topics.  Our goal is to write for an average investor, not for someone with investment expertise.  We want to be a step up from Suze Orman as far as the level of expertise our readers may have.  Two years later, we now have about 70,000 unique visitors to the site each month and we continue to grow.

So what about the “Open Table” service for advisors?  Because this is a compliance-based industry, we thought the best way to tackle the issue was to go directly to the SEC and ask for a private letter ruling.  Why wouldn’t we be able to get it?  People are already going to services like “Yelp” and posting comments about financial advisors.  There is no screening or quality control over these services.  We would be bringing our research expertise to this medium.  We would post all ratings, both positive and negative so that an investor had a realistic view of the advisor.

We showed the SEC our “Find an Advisor” profile.  We explained that we would be doing a custom video for each advisor and that we would let he or she describe his or her practice.  At the same time we would be sending a customer satisfaction survey to the advisor’s clients.  All of the surveys would be the same and ratings would be based upon the key components Spectrem’s research indicate are the primary satisfaction factors in an advisory relationship.   Factors include knowledge, pro-activeness, understanding the client needs and similar issues.  It does not include investment performance, because generally fees and investment performance are not the primary reasons an investor fires an advisor.  Once the client information leaves the advisor, it is returned to Spectrem.  An advisor has no ability to change the information.

As many of you may suspect, our biggest hurdle was what is known as the Dalbar No-Action ruling, dated March 24, 1998.  In that No-Action Letter, the SEC determined that the rating given by Dalbar was a “testimonial” because the rating is an explicit statement of the client’s experiences with an advisor.  An advisor cannot use “testimonials” in relationship to any advertising he or she may conduct in order to avoid violating the Investment Advisers Act.

We spent almost 12 months working with the SEC regarding various ways in which the surveys and the ratings could be conducted in order to provide investors the ability to see the ratings of advisors.  We promised to review disclosure policies of the advisors.  We agreed to take the video off of the site and just include a picture of the advisor.  We agreed to take off any customer comments and just show the overall ratings in the categories.  And, as you probably suspect, it took a long time to get responses regarding various issues.

In the end, the day before Thanksgiving, the SEC basically said “no”.  In a cordial discussion with them they indicated they just couldn’t get past Dalbar, even though they acknowledge that it is from a different century.  With investors becoming increasingly comfortable with new services and challenges, it is frustrating to all that these capabilities can’t be given to investors.  Instead, they will rely on comments posted on “Yelp” to review their advisors.

At the same time, we hope to attract both investors and advisors to our revised “Find an Advisor” service.  This service allows advisors to present themselves to investors via a video and an explanation of their services unlike any other.  Investors can sort by expertise and geography.  Then, before contacting an advisor, they can play the video and see what they think of the person.  Our job is to help advisors develop a compelling video and an appealing description of their practice.  We are also responsible for drawing investors to the site.

One of the features we retained with “Find an Advisor” is the customer satisfaction survey.  While we cannot display the findings on the site, the advisor can review the findings and make changes to his or her practice as needed.

We plan to go “live” with our Find an Advisor service on March 1, 2013.  It has taken us two years to get to this point, but we are really excited about the opportunity available.  While investors won’t get to see the ratings, they will get to view multiple advisors in an interesting manner.  At the same time, we will continue to draw investors to the site with new features including our Millionaire Corner Financial Literacy Institute and our “Compare Yourself to a Millionaire” feature, both of which are being launched in the next few weeks.

As for the SEC, they hinted that we should keep our eyes and ears open.  Maybe they will soon move into the 21st century.

The folks at ABC news want us to buy more holiday gifts made in the USA. I’m here to tell you that can be a lot harder than it sounds – but that shouldn’t stop you from trying. We all need more stress during the holiday season.

I have tremendous respect for Diane Sawyer, who’s championed this year’s “Made in USA Christmas” challenge, but I wonder whether she’s ever searched the Internet for a pair of men’s sheepskin slippers that are a) made in the U.S. b) affordable and c) look like something a fashion-forward college student would want to wear. I imagine Ms. Sawyer’s a little too busy, but maybe she has a personal assistant who can do it.

I ultimately triumphed in my quest, but the effort to buy an acceptable “Made in USA” gift cost me at least six hours in online shopping, a few phone calls to local retailers and way more money than I originally intended to spend on one present. What did I end up with? A beautiful $154 pair of moccasins from a company nestled in North Central Minnesota near the headwaters of the Mississippi River. (I could have spent a lot more had I opted for buffalo, moose or elk hide.)

What did I learn from my exhaustive and exhausting attempt to buy a suitable gift made in the USA? It’s Christmas, so I’ll put my observations in wish-list form:

1.       Marketing savvy. Even the most well-intentioned shopper may be discouraged by dated-looking, hard-to-search websites that fail to compensate for the lack of local retail outlets for U.S. goods. The Made-in-America movement depends on the Internet. I wish they would make better use of it.

2.       Design values. Daniel Boone could have worn many of the “Made in USA” men’s slippers sold today, including ankle or knee-high mukluks and canoe moccasins. I wish U.S. manufacturers could produce more mainstream fashion styles. It’s easy to buy work boots made in the U.S., but try buying a pair of women’s dress shoes.

3.       Affordability. I accept that U.S. goods will cost more than those made overseas and I’m willing to pay more for them – to a point. Perhaps if my first two wishes are granted – a less homely aesthetic and more successful marketing – products that are made in America will become affordable to all Americans.  

Don’t worry Ms. Sawyer. I’m not giving up. I’m still committed to buying “Made in USA” products whenever I can.  Like many Americans, I want to reduce my carbon footprint, create U.S. jobs and chip away at the nation’s trade deficit. So, I lift my figurative glass in a New Year’s toast: “May buying U.S. goods become easier in 2013.”

 

The Consumer Confidence Index is up.  The real estate market is supposedly recovering.  People are buying as many cars as they were prior to the economic crash.  Forget the fiscal cliff.  Forget the new tax hikes.  Obama retained the White House and all is well with the world.

As my 12 year old daughter would say ….”Not…”.  While the media hopes to focus on the positive news regarding Christmas shopping and Black Friday giddiness, Spectrem Group Millionaire Corner research says that “all is not so”.  While the headlines focus on the lack of progress being achieved by the President and Congress regarding the fiscal cliff, the real Americans who will be the recipients of this foolishness are quietly cutting back on their holiday spending, reassessing their portfolios, talking to their accountants and tax attorneys and preparing themselves for a grim 2013.

Our research shows that 63 percent of investors do not think that Congress and the President will be able to avoid the fiscal cliff.  This concern is even greater (exceeding 80 percent) for business owners who fuel the economy.  Oh, yeah…I forgot.  President Obama believes that less than 2 percent of small businesses will be impacted by the tax increases.  Eighty four percent of the small businesses we surveyed said they believe their taxes will increase. (I guess Harvard Law School doesn’t teach their students about Subchapter S corporations and Limited Liability corporations. ) In fact, 85 percent of all of the investors we surveyed believe their taxes will increase.

Spectrem’s Affluent Investor Confidence Index and Millionaire Confidence Indexes plunged this month.  Unlike the average consumer, these households with $500,000 of investable assets or greater, understand that their lives are about to change.  A large percentage of these individuals are retired.  While their annual incomes may not subject them to tax, their decisions regarding raising cash on which to live will become increasingly important.  They will pay a much higher capital gains tax should they be forced to sell securities.  They can no longer live on the dividends from bonds because of the low interest rates.  The higher taxes will impact them for sure.  In fact, 85 percent of these retirees believe they will be subject to higher taxes.

Investors were especially concerned about the impact of the election and the fiscal cliff on their individual households.  Confidence in the economy fell almost 40 points in our Affluent Household Outlook component of the Index.  Company Health fell 28 points to a 5 year low.  Household Income and Assets also both fell.  What does this mean?  While investors aren’t yet certain that they might lose their jobs, many are worried that unemployment may once again increase and that they need to worry.  Most importantly, Millionaires were the most concerned about the economy.  This is a very dour outlook, and Millionaires are generally more positive than the merely affluent households.

How will these investors react to the upcoming tax increase?  Fifty eight percent will spend less.  That is especially true for those households with $100,000 to $500,000 of net worth.  Seventy five percent of these households will spend less.  These are the individuals who will be hit with the tax hike because they are deemed “millionaires” under the current definition of wealthy.  Most of these households are two income households, trying to pay for their children’s college education and to save for retirement.  They are working hard trying to achieve the American Dream.  Instead they are paying for everyone else’s.  These households are not eligible for financial aid.  They have 401k plans not union pensions.  They have trouble saving for retirement because they are paying tuition.  Most are highly educated professionals and small business owners who have worked hard to make their own way.

An increase in taxes may be OK for Warren Buffett who has billions of dollars.  But someone who makes a combined household income of $251,000 is not in the same league.  Thanks, Mr. Buffett, for showing so many Americans that the American Dream may not be worth the effort.  Better to sit home, make less and avoid taxes.

Representing well over a million US households, Business Owners and their attitudes and opinions will be critical in the upcoming election.  Based upon recent research completed by Spectrem Group, Business Owners are very concerned about their retirement, their business revenues, and financing the educations of their children and grandchildren.

As many of you know, Spectrem Group does ongoing research with investors across the country on an ongoing basis.  Our recent report focuses on Business Owners of multiple different wealth levels.  Not surprisingly, as the level of wealth increases, the percentage of households represented by Business Owners also increases.  For example, 27 percent of the 107,000 households with more than $25 million of net worth, are Business Owners.  This compares to the 3 percent of Mass Affluent households (those with $100,000 to 1,000,000 of net worth) that are Business Owners.  There are, however, 36.7 million Mass Affluent households, thus more than a million are Business Owners.

For the most part, the research shows that what are defined as “National Concerns” are much higher for Business Owners than for other households.  For example, 98 percent of Mass Affluent Business Owners, 75 percent of Millionaire Business owners and 92 percent of Business Owners with more than $5 million of net worth are concerned about the National Debt.  In comparison, 71 percent, 76 percent and 80 percent of other investors in the same segments feel similarly.  Results are similar regarding tax increases.

The national concerns with the most dramatic results include concerns over the Prolonged economic downturn and the Upcoming general election.  One hundred percent of Mass Affluent Business Owners are concerned about a Prolonged economic downturn and 96 percent are worried about the Upcoming general election.  Ninety eight percent are worried about the Political Environment.    

While the research did not specifically ask these Business Owners who they might vote for, some assumptions can probably be made regarding their attitudes.  Considering this group is the least likely to believe things will be better in the next twelve months, you might believe that they are likely to get out and vote on election day.

I narrowly avoided sugar shock while attending a recent high school graduation ceremony - though I might have a stress injury due to repeatedly rolling my eyeballs.  One young speaker was sure all her fellow graduates would take the “world by storm,” and that the class contained not only the next U.S. president, but also a future senator, Oscar winner and Nobel Peace Prize recipient. Another speaker – using the sports analogy of a perfect game – assured the graduates they could achieve whatever they wanted as long as they knew what “pitches to throw.”

At the other extreme, Massachusetts English teacher David McCullough told graduates of Wellesley High School that “none of you is special.” He drove his point home with a dizzying array of statistics that would make any human – even an invincible 18-year-old - feel like an ant. (Did you know that 3.2 million students graduated from 37,000 U.S. high schools this year?)

Author Lisa Bloom took another tack in a recent Huffington Post blog making one giant apology on behalf of all the adults who have messed up the economy and ruined the chances of the next generation.  The contrite Bloom served up all-too-familiar economic data describing the bleak outlook facing young Americans.

It’s time for me to roll up my sleeves and lay out my own high school graduation speech.  What would it say?

First and foremost, high school graduation is a legitimate celebration and rite of passage calling for a few congratulatory remarks.  After all, not everyone sails through high school – despite all the coddling that takes place – and not all students make it to graduation.  The America’s Promise Alliance tells us that one of every four U.S. public high school students drops out before graduation. So congratulations, to those who’ve earned their diplomas. Your efforts will be rewarded with better chances for employment and higher salaries.

The brief praise would be followed by an even briefer reality check: High school is to the real world, what a gold fish is to a piranha. No point in dwelling on the negative, though. The nation has a plethora of doomsayers, and high school students are scared enough as it is. They may be covered in bubble wrap, but they keenly sense their precarious position in the world.  This year’s high school graduates need encouragement, not the false hopes offered up in a traditional graduation speech, nor excoriation or gloom-and-doom forecasts. They need to be reminded that high school has helped prepared them for the next step.

After all, high school isn’t one long picnic, but rather four years of academic stress, co-curricular challenges and intense social pressure – and many students complete this endurance event despite a chaotic home and community. The high school years are a time of exuberant discovery and colossal failure: flubbing a game-winning play, failing that first exam, not getting a part in the school play, being turned down for the Homecoming dance. High school students learn the world doesn’t end, even when it feels like it’s going to. They get up and try again.

I would remind the young adults making up this year’s graduating class that they are tough, that high school has taught them resiliency, given them the skills to persevere and, with hard work, succeed. My graduation speech would say - to borrow from the real president, “No, you haven’t made it yet. But, yes, you can.”

I would end with, “Class of 2012, I believe in you.”

What would your graduation speech sound like?;

When economists recommend investing in a gun to defend against people desperate for food and money, you may start wondering if the financial outlook is as rosy as it appears on the surface. The stock market is nearing pre-recession highs and unemployment is slowing falling. This isn’t the economic equivalent of The Walking Dead. Or is it?

The gun tip is attributed to Gerald Celente, a forecaster with The Trends Research Institute and one of a growing band of doomsayers who warn us that we’re one asset bubble away from a global recession or worse.

It’s not too hard to guess the scenario put forth by Harry Dent, author of The Great Crash Ahead. Depression, predicts Robert Prechter, author of Conquer the Crash, and he isn’t talking about mood disorders. Prechter recently told USA Today that our modest recovery will soon spiral down in a 1930s-style deflation as stocks lose more than half of their value.

Ben Bernanke, chairman of the nation’s central bank, plays Polyanna to Celente’s Cassandra.  He and other analysts at the Federal Reserve, tell us that the American consumer – that’s you, me and all of our available credit – is feeling spendy again despite the dark cloud settling over the European economy and signs that the economic machine known as China is slowing down.

Consumers are ramping up spending, yet inflation will remain tame and the economy will grow at the moderate rate of 2 percent, picking up steam toward the end of the year. The Fed has even dropped the “F word” – fragile – when describing the U.S. economy.

Who to believe? Do I buy a bigger mattress for hoarding my cash and gold, or do I re-enter the stock market that burned me so badly in 2009? Warren Buffet says I’m a fool if I don’t buy stocks, which he sees as still attractively valued. (Alternatively, he recommends taking advantage of the great deals available in the still depressed housing market.)

Bond king Bill Gross – co-founder of PIMCO, provider of the world’s largest mutual fund - seems to agree with Buffett’s bullish assessment of equities.  Keep in mind that even Buffett and Gross – who lost big time in his bet against U.S. Treasuries last year – can get it wrong.

In a January investment outlook not so reassuringly called “Towards the Paranormal,” Gross predicts that stocks will outperform bonds in the near future, but he cautions investors to stick to industry sectors and companies with stable cash flows as the world economy enters an ominous new phase: “It’s as if the Earth now has two moons instead of one and both are growing in size like a cancerous tumor that may threaten the financial tides, oceans and economic life as we have known it for the past half century.”

Still not sure what to do in the face of so much grimness? Me neither. Perhaps I’ll hedge my bets, buy a bigger mattress and increase my exposure to stocks – but under absolutely no circumstances am I buying a gun!

Millionaire Corner research shows there’s a need for a new 12-step program and I want to be the first to sign up: “My name is Warren Muffed-It and I’m an overconfident investor.”

You see, I thought I had the financial acumen of the oracle of Omaha. I was so smart I could avoid some of the pesky management fees charged by my company’s 401(k) retirement plan. My strategy? Foregoing the plan’s more costly asset allocation funds and concocting my own special blend from the menu of mutual fund offerings.

What were the fruits of my labor? Something along the lines of a crabapple. My 401(k) account lost 8.12 percent last year, while the moderately aggressive asset allocation fund I was attempting to mimic lost 1.06 percent. The market as a whole ended up roughly where it started after taking investors on a wild roller coaster ride.

 Each of the four funds I selected was down for the year. My Maxim T. Rowe Price Equity Income fund lost 0 .88 percent, but that was good compared to my Janus Worldwide Fund, which lost more than 14 percent! Ouch! I’m not Warren B. I’m just another statistic: One more over confident investor making Wall Street’s day.

Overconfidence is one of the many pitfalls of being human, according to psychologists who say the trait is largely responsible for the survival of our species. Apparently, an overly inflated view of one’s abilities is an advantage when trying to spear a mastodon.

Picking a good stock appears to be an equally daunting challenge, one that brings out the caveman (or woman) in many an investor. “Security selection is a difficult task. It is precisely this type of task at which people exhibit the greatest overconfidence,” according to Behavioral Finance, a website with a whole section devoted to over confident investing.

“There are two main implications of investor overconfidence,” the website continues. “The first is that investors take bad bets because they fail to realize that they are at an informational disadvantage.” (If this is you, raise your left hand. I’m currently typing with my right hand only.)

Overconfidence works in other nefarious ways. It can cause investors to underreact to dire news - Who bought American Airlines stock in 2011? – or make excessive trades.

We all know where excessive trading can lead: speculation and asset bubbles. If you’re too young or battle scarred to remember last decade’s high tech bubble, just think of the more recent real estate market crash. The phenomenon has led Princeton psychologist Daniel Kahneman to conclude “we would be better investors if we just made fewer decisions.”

Millionaire Corner research tends to support this point of view. Investors rank “instinct” and other “personal feelings” as a top factor in making investment decisions, according to a February survey of 1,150 individuals from a wide range of wealth levels. The group  also reported relying heavily on the advice of friends and family members. Fortunately for them and the greater economy, the investors put greater stock in research, such as reading company reports and mutual fund prospectuses, and in the advice of a financial professional.

The most successful investors – those with $1 million or more – are the most avid researchers. They are the most likely to consult an advisor and the least likely to go with their gut when making a financial decision. I like to think of these investors as more highly evolved than the rest of us, and realize it’s time for me to follow them up the evolutionary ladder. No more Cro-Magnon investing for me!

Want to join me in the pledge? Raise your right hand and swear (I am now typing with my feet): “I will do my due diligence before making an investment. I will seek the services of a financial professional when I am in over my head.”

Warren Muffed-It be gone!